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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: November 14, 2012

Shop Talk: Plum

Shoshanna. Nanette Lepore. Kate Spade. Free People. Armani Exchange. Tibi. I could go on and on, but instead, I suggest you pop into Plum Boutique (316 Congress Street), one of the newest consignment shops in Portland and browse through the amazing selection of higher-end designs. Owner Kelly Williams has been in retail for awhile, having ran shops in Pittsburgh and Massachusetts before moving back to Maine. As a resident of the hill herself, she’s happy to be added to the roster of neighborhood stores. “I hope Plum becomes a spot where customers come in regularly so I know them by name,” she says.

Inventory at Plum moves fast, so chances are if you’re looking for something one day, you might want to check back later in the week for more new arrivals. And depending on your style, it’s easy to shop. Williams does a great job at organizing the racks – black and white staples here, bright, bold prints there – so it’s easy to browse by taste. Williams hopes that she’ll host shopping events that will keep the shop open late, for ladies that can’t get into the store until after 5 p.m. She doesn’t want anyone to miss out on what Plum has to offer.

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