John Turner and Tristan Corriveau grew up in Harpswell and haven’t had that desire to leave Maine. They blame it on the charm and unbelievable quality of life that their home state provides. The two friends have launched a new brand Louie&Clark, a casual apparel line that’s designed in Maine and made from all USA-made fabrics and materials. Though they don’t have a background in fashion, starting an apparel line has been something they’ve dreamt about. Chasing your dreams just so happens to be the belief behind the brand. “Our brand is all about believing that the frontier is always out there and that there is always another horizon to aim for. Our name, Louie & Clark, suggests a modern day idea of the frontier. It’s all about exploring your own life. Waking up and asking yourself, what haven’t I done that I’ve always wanted to do and then going out and doing it,” says Tristan.
Though they aren’t professionally taught, all the shirt patterns start from scratch. Their very first t-shirt pattern took 7 months to get right. Currently the line sells long and short-sleeve tees for both men and women. Next month they’ll be launching a scarf and hat and men’s shorts and bathing suits for the spring. “Long term we have our eyes on coats, crew neck sweatshirts, bags, and shoes. By winter 2015 we will have some really unique full lines.”
They’re quick to state that their t-shirt brand isn’t just about tees, but about a lifestyle. “We want the brand to be a network and support system for everyone else chasing their dreams. That’s why we have the Frontier Foundation. We put a dollar from every shirt we sell towards the foundation so that we can fund others in the pursuit of their dreams,” says Tristan.
Buy a tee and put money towards somebody going after their dream? Sounds like a pretty good deal to me.
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