Kyle Poissonier is the definition of a guy with an entrepreneurial spirit. He already has a few successful clothing launches to his name, but Katalyst is the one that’s been a long time coming. “Katalyst is my baby. It is something I have always wanted to do. I just figured why isn’t there something, that can essentially do everything? Why can’t I do vintage clothing, music, fundraising shirts for schools?” he says.
The idea for Katalyst came from a visit to his hometown high school last year. “Around the same time I had been doing a lot of public speaking and had been coached on that art through My TedX talk. I began to really enjoy that and spreading my message. I decided that visiting schools, speaking to them and then making them a shirt to sell as a fundraiser would be different and fun and the kids also get to use me as an asset and ask me anything. I’ve already spoken to about 5,000 kids total this fall between all the high schools.”
Though working with students is close to his heart, Katalyst will also help area businesses and charities to do the same. “My favorite thing is the kids though. I love walking into a school and telling them to go after whatever it is they want in life and that I’m at their service. If they need me, need help, advice, I’m there for them and that is the most rewarding.”
There are some big names associated with the “Be the Katalyst” efforts too, like Maurice Cole of the New England Patriots, who supports the brand and the mission behind it. Poissonier is quick to acknowledge that he’s gotten the brand this far based on all the support of friends and family. In fact, the tees and hoodies are named after his nearest and dearest. “Every single one of these people got me to where I am and made me look better along the way. I am forever grateful,” he says.
Katalyst has plans to expand the clothing line, host a holiday drive, plan a Maine Music Hoodie 3 and a second State of the State event. Says Poissonier: “I’ll sleep later.”