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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: July 19, 2013

Attention aspiring designers! Meet and greet with Boston-based Cravatta Manufacturers at Find

photo via flickr/keel center

I had the opportunity to ask Donielle Martorano, the founder of Cravatta Manufacturers, to give us a little background into what Cravatta does and what services they can provide to local, emerging talent in the fashion community.

To those of us that aren’t familiar, can you explain what Cravatta does for emerging designers?
Cravatta Manufactures is a full cut and sew garment manufacturer offering essential collection development services to the emerging and independent fashion designer market throughout North America. However, It is Cravatta’s full product development services that aid and assist emerging designers to cost effectively develop and launch their collection correctly from the beginning using skilled pattern makers, fabric cutters, and seamstresses to make quality garments.

How can a Portland designer, someone that is young and trying to launch their own line, benefit from Cravatta?
We work with a designers budget and vision to establish their clothing label from the beginning sketches to your actual garments while educating them on how to cost effectively launch and produce their collections in the USA. I experienced these issues firsthand and spent too much money on pattern and sample makers that don’t work together, dealing with additional fees that put the collection well over budget. The many other issues from purchasing fabrics not directly from mills/distributors jeopardized that selling and production of each collection as well. Cravatta’s services streamlined the process by creating a product development package to aid and assist emerging designers and develop their collection correctly from the beginning.

What kind of garments will be produced at the Boston factory?
Men’s, women’s and children’s wear utilizing both knit and woven construction. The Boston factory will feature all the capabilities offered in our New Jersey location.

Many of us are in support of American-made, but there is the notion that everything made here will be more expensive. Is that true – or is it something retailers tell us?
Each manufacturer has a specialty. Off-shore production is best for large companies such as Walmart & Target, or public companies. These companies are in need of mass quantity production such as 25,000 units of one style of garment and usually more. Garments in this price range also tend to wear down quickly and tend to be less eco-friendly, as they won’t end up in a consignment store because the garment never had true value. Most US based manufacturers provide services for smaller or privately owned companies who sell to higher end department stores and specialty boutiques worldwide. These types of companies base the products they design and sell to offer a more durable and lasting type of construction while using fabrics and trims of a higher and lasting value. With this type of quality of construction you will see a higher wholesale value. However, keep in the mind the retailer will sell as high as their clients will purchase at. In manufacturing the client will get what they pay for. Retail price points could be more controlled and reasonable. Also know that there are many countries that charge the same and higher prices to manufacturer garments compared to the USA. It all depends on the quality of the garment and the end consumer. The question for price per unit is based on quality over quantity when considering smaller runs produced in the USA.

Thank you so much, Donielle! To learn more about what Cravatta can do for you – and to ask any questions to Donielle directly – do not miss out on the MEET & GREET at Find, July 22nd from 6pm to 8pm. Plus, all full price items at Find will be 10% off, wine and appetizers will be served.

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