Visit MaineToday's profile on Pinterest.

About The Author


Susan Axelrod

Susan Axelrod's food writing career began in the kitchen; she owned a restaurant and catering business for 15 years before turning to journalism. By day, she is the social media editor for Portland Press Herald. To relax, she bakes, gardens and hikes with her husband and their two dogs, preferably followed by a cocktail or a Maine beer. Susan can be contacted at 791-6310 or On Twitter: @susansaxelrod

Send an email | Read more from Susan

Posted: October 22, 2014

Food blogger launches Kickstarter for sandwich truck in Rockland

Written by: Susan Axelrod

Malcolm Bedell says he’s had enough of his day job. And Los Angeles, where he, his wife Jillian and their young daughter moved from midcoast Maine about a year ago.

Now he wants to move back, get out of the office and onto a food truck he’s calling ‘Wich, Please, based in Rockland. He launched a Kickstarter campaign today, hoping to raise $25,000 to purchase and fit out the truck, where he’ll fulfill his dream to make Mainers “a really good friggin’ sandwich,” starting next spring. He plans to be open year ’round, keep his prices low and appeal to both tourists and locals.

From the Kickstarter page:

Not just sandwiches. Incredible sandwiches, baked on fresh, crusty bread and filled with braised meats and locally-produced cheeses. Highbrow sandwiches made with garlic-roasted asparagus and quick-pickled onions in the summer. Lowbrow sandwiches packed with homemade lamb chili and cheese in the winter. 

During their time on the left coast, the Bedells kept close ties to Malcolm’s home state via their popular food blog,, which they started in 2010. While it hasn’t been how they’ve made their living, the blog has won several awards and helped launch Malcolm into the world of food writing. His stories and photos have appeared in national food publications, and earlier this year, Tilbury House published a book, “Eating in Maine,” authored by both Bedells.

Malcolm is also a veteran cooking competition contestant; he won a chicken wing cook-off on “The Today Show” and is competing for the second year in a row in the Sandwich category at the World Food Championships in Las Vegas next month — cooks have to be invited and qualify.

The man clearly loves his sandwiches. And instead of writing about and photographing them, he now wants to make them.

“It’s kind of the ultimate “money where your mouth is” scenario,” Malcolm wrote in an email. “After talking about it for years, I want to start doing it.”

He’s hoping for your help. Contribution levels range from $1 to $10,000; the deadline is Nov. 21.



Up Next: