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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Posted: December 27, 2014

Track your Twitter clout via your iPhone | Just in time for the new year!

Image Credit: Twitter

Image Credit: Twitter

Ever wonder if and how many people are actually reading your tweets? Well, you don’t need to be in the dark anymore!

Just in time for the new year, Twitter has once again expanded access to its analytics data. Last week Twitter introduced the ability to view your “tweet activity” on mobile. In the latest version of Twitter’s iOS application, a new feature allows users to tap on a “View Analytics Details” option from any tweet’s detail page in order to see data related to that post, including total impressions, engagements and more. I don’t know about you, but I think this is super-exciting. With that said, I find almost anything Twitter does super-exciting so I guess I’m probably biased.

Image Credit: Twitter

Image Credit: Twitter

In August Twitter began offering its own dedicated Tweet activity dashboard page where you can see this information at a glance. With this introduction you can now you can find some of the same information associated with individual tweets via Twitter’s iPhone app. Here’s a quick overview of how you can access the information:

  • You’ll first need to sign in to the Twitter analytics page with your account — assuming you haven’t done this already — so the company can start collecting the mobile analytics data, says Ian Chan, a software engineering manager at Twitter, who announced the feature via a tweet. If you haven’t yet used this page, you may need to wait a day or so before enough data is collected so that you can view it on the Twitter app.
  • Next, make sure you’ve upgraded your Twitter iPhone app to the latest version.
  • Open the app, and tap any tweet you’ve posted.
  • At the bottom of the tweet you’ll see a link that says: “VIEW ANALYTICS DETAILS.” Tap that link. In response, Twitter shows you the analytics for that specific tweet. Total impressions displays the number of times that people saw your tweet. Total engagements reveals the number of people who actually retweeted or favorited your tweet.
  • Scroll down further, and you’ll see specific percentages for the engagement data. For example, Twitter shows you the total percentage and number of all users who retweeted your tweet, who favorited it, and who clicked on your profile picture or name.

For now, the mobile analytics data is available only on iOS devices. But Chan said that an Android version is in the works.

For more information on Twitter’s new offering check out these posts from The Next Web and cnet.

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