A winning label for D.L. Geary Brewing Company features an iconic summer treat.
I am definitely 100% over this winter. It’s been long and trying and stressful, chipping away at my usually eternally optimistic attitude on life. So, when I see little signs of spring coming, I cling to them for dear life.
Recently, D.L. Geary Brewing Company – Geary’s for short – announced the winner of their annual contest with Maine College of Art (MECA) for the design of their summer ale label – and this year I am a big fan of the design (and not just because I have a serious case of cabin fever).
The winning label (right) features a bold and bright red design featuring one of Maine’s most iconic foods: Lobster.
The MECA student who designed the label, R. J. Condon (pictured below to the left), is a junior graphic design major originally from Cape Cod. “I thought the lobsters would really stand out on the shelves,” he said, “and I knew that Geary’s wanted to represent Maine – lobsters said ‘summertime.'”
After an initial fan-based vote on Facebook, D. L. Geary (pictured above, right) and his daughter Kelly Geary Lucas (operations manager at the brewery) reviewed the final breweries. Interestingly, it was a close race for first and second place – between Condon and… Condon.
“The top two designs for us were actually both RJ’s, believe it or not,” said Lucas. “All of the entries were extremely well done – it was an exciting selection process this year. The winning design grabbed us because of its artistry and attention to detail.”
For his winning design, Condon was awarded $5,000 from Geary’s, and his label will grace 1 million+ bottles of Geary’s Summer Ale (which will be released later this month and be available through labor day). For me, that can’t come soon enough.
You can also check out last year’s winner and some past designs here.