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About The Author


Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Social Social with Rob Gould
Posted: June 23, 2014

Social Media in the News | Ronald McDonald, Bull Moose’s Lego ‘fire walk,’ Twitter gives good Gif, & more!

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It was a big week in the world of social media, both nationally and locally. Lots of news. It’s weeks like these that really keep me on my toes. Especially now that I know there are drones watching me and, more important, helping me to take better selfies (see below). Now I need to be at the top of my game at all times. Not to mention, being at least passably groomed.

If anyone out there is interested in learning even more about social media and connecting with others in Maine’s social media community, please consider joining me on June 30th (one week from today) at Social Media Day Maine. It promises to be an event filled with education, connections, fun, food, and beer. Yes, beer. You should pick up a ticket now while they’re still available. Space is limited. All proceeds will benefit the United Way of Greater Portland. You can find more information on Facebook and Twitter, and you can buy your tickets here. Go there. Drink beer. Be social.

Anyway, enough about social media and beer. As always, I love getting feedback about Social Social. If you have suggestions regarding topics, interview subjects or just what you’ve liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg.

Now I’ll leave you with the real news from the real journalists …

Smile! A Drone Is About to Take Your Picture, Nick Bilton, The New York Times

“Recently, a number of new products and social media services have popped up, in a noble effort to help people take better pictures and videos of themselves with the aid of a drone.”

“Last week, two drones made their debuts on the crowdfunding site Kickstarter, both designed to allow people to shoot drone selfies, or dronies (that is, a selfie shot via drone).”


Google Gesture App Translates Sign Language Into Spoken Language, Katie Nelson, Mashable

“A group of marketing students in Stockholm, Sweden have put together a concept video of an app that aims to help people understand sign language in real time.”

“The concept isn’t real, but the thinking behind it is smart: an app that can translate sign language into speech, with the help of a wearable wristband. The video was filmed by students at Berghs School of Communication and is presented as though it was developed by Google.”

“The app — which the students call Google Gesture — would be paired with a forearm band that analyzes muscle movements made when signing — a process known as electromyography. These movements would then, in theory, be sent to the app and translated into audible words as they are signed.”


8 Brands Collectively Rejoice To Twitter’s Gif Giving, Garett Sloane, ADWEEK

“Brands have gone Gif crazy now that Twitter enabled the playful animation feature.”

“The new media format is the latest rage on the social messaging platform with everyone from Arby’s to Forever 21 posting their best bursts of creativity. (Arby’s thought it would comment on two phenomenon at once with a World Cup-inspired Gif of a curly fry scoring a goal.)”

“Twitter, for its part, is pushing ahead with a “media forward” strategy that has made the platform more visual in recent months. Six-second Vine videos—from Twitter’s sister app—are commonly used by marketers, and videos in general are more prominent and easier to play.”


Why Ronald McDonald Went Snow-Sledding in Malaysia, Maureen Morrison, Advertising Age

“Having Ronald McDonald go sledding in a shopping mall in Malaysia is about as random as it can get, but it’s a move that’s part of larger global effort to have Ronald appeal to a broader audience than kids, including adults and families.”

“David Zlotnik, director-global marketing at McDonald’s said that the randomness of the event is part of the strategy, which is about ‘engaging people in places where they are and to interact through their own social-media channels.’ Ronald will be appearing at events globally moving forward, both large and small, said Mr. Zlotnik, and participants at such events will be encouraged to use the #RonaldMcDonald hashtag.”


Bull Moose’s Lego ‘fire walk’ becomes social media sensation, Heather Steeves, Portland Press Herald

“It may be the only photo on the Internet that can make your feet hurt.”

“Or, as George Takei of “Star Trek” fame wrote in a Facebook post Thursday, ‘The LEGO Firewalk is more treacherous than any fire …'”

“And with that, a photo from Bull Moose’s South Portland store went viral, with 186,000 likes and 76,600 shares on Takei’s Facebook page alone.”


Twitter To Buy Snappy TV To Drive TV Viewership, Gavin O’Malley, MediaPost

“As part of a broader effort to help users, brands and publishers to connect more closely, Twitter has agreed to buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the Web.”

“The service is already a go-to for many of Twitter’s brand and media partners via its Amplify ad program, according to Baljeet Singh, director of product management at Twitter.”

“’Together, we’ve worked with the biggest content partners … to inject … video content into Twitter’s real-time conversation, straight from the TV to your mobile device,’ Singh noted in a blog post published on Thursday.”


PureWow builds an entire ad unit around Pinterest, Ricardo Bilton, Digiday

“Publishers looking beyond Facebook and Twitter for social media-driven audience growth are increasingly finding a compelling alternative in Pinterest.”

“The discovery platform has become traffic gold for any publisher or brand looking to extend the shelf life and reach of its visual content. Some Hearst sites, for example, see as much as 10 percent of their traffic from Pinterest, outpacing the referral numbers from even Twitter.”

“Women’s lifestyle site PureWow, which also sees 10 percent of its referral traffic from Pinterest, has taken things a step further by hacking together a custom ad product to help monetize readers’ Pinterest activity.”


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