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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Social Social with Rob Gould
Posted: April 5, 2014

Social Media and Fashion | Marc by Marc casts its next campaign via Twitter & Instagram

Calling All Social Media Wannabe Models: Now You Can Be The Next Face Of Marc By Marc Jacobs

Did you recently give up your dream of appearing on America’s Next Top Model because you realized you’d never be tall or crazy enough? Well, there may still be hope for you. All you need is Instagram or Twitter, great lighting, and an even better filter. A serious case of duck-face probably couldn’t hurt either.

With the advent of the selfie, it seems like most social media users are now either Twitter or Instagram models. Or, God forbid, both. Now, Marc Jacobs may be looking for you to star in an upcoming campaign. That’s right, along with the rest of America, he’s grown tired of Miley Cyrus. Instead, he wants you. That’s right, you. I swear.

The social media savvy designer announced last week that he’s looking for the new face of the Marc by Marc Jacobs Fall/Winter 2014 collection. Mr. Jacobs took to Twitter to announce his search, asking users to upload a photo of themselves on Twitter or Instagram with the hashtag #CastMeMarc. Now, that hashtag sounds a little like begging to me, but who am I to judge?

This social media stunt should come as no surprise given Mr. Jacobs’ marketing track record — from controversial brand ambassadors like the “Queen of the Twerk” herself or a gorgeous 64 year-old Jessica Lange, to the banned fragrance ads featuring Dakota Fanning. And, of course, just moments after the designer tweeted the news, both Twitter and Instagram were flooded with hopeful, pouting selfies.

So, strike while the selfie iron is hot! Put on your best pout and post your mug for the world (and, hopefully Marc) to see. Represent!

Besides, I never liked Tyra much anyway.

Click here to see New York Magazine‘s slideshow of highlights from the submissions so far, including professional head shots, stage moms, and blurry web cams.


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