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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Posted: October 28, 2014

Romancing the stoner | A niche dating site for cannabis lovers

my420mateMarijuana may not be legal in Maine but that doesn’t mean it can’t help you find love. A new dating website was launched in April (on 4/20, obviously) to connect cannabis users looking for romance, but who don’t want to have the awkward “Do you smoke?” conversation.

omg. Yes, just when you thought you had seen it all, it turns out there is a niche dating site for fans of the wacky weed. I don’t know how I missed this one when I wrote my recent post about niche online dating sites. I have to admit it’s kind of a genius idea but I’m slightly frightened at the thought of a bunch of new couples out there whose primary commonality is a love of ganja. What’s next?

To each his (or her) own I suppose. I mean, who am I to judge? I spend so much time with my cat that I feel like I’m dating a mime. Maybe my420mate is my answer? I’ll keep you posted.

Anyway, the new dating site is the brainchild of Los Angeles marijuana entrepreneur Miguel Lozano and his business partner Jay Lindberg. Lozano, a clothier who helped to organize the Bong Olympics in 1994 and who plans a 20-year anniversary of that event soon, says his was the world’s first cannabis lifestyle dating platform. photo photo

“Some people might think it’s just a dating site for hippies or stoners,” says Lindberg, 30, a St. Louis-based entrepreneur. “This website is for people from all walks of life, from the medical-marijuana patients to casual smokers to business professionals who may be in the cannabis lifestyle but they keep it out of their professional life.”

“This is a way they can connect with a potential spouse that is also accepting of their lifestyle.”

Whatever Jay. I don’t believe you. This thing has stoner written all over it. No judgement, but lets just call a spade a spade.

According to Lozano, the company is now working on its first major marketing campaign, which will include billboards in Los Angeles, San Diego, San Jose and Sacramento. Engineers for my420mate are also working on a second version of the site and app that will likely roll out in December, he said.

I was able to find links to apps on both the iTunes store and Google Play that looked like they belong to Maybe Lozano just “forgot” that they had already launched them.

And, if you’re really interested, you can find my420mate on Facebook and Twitter.

So far there are only 11,000 users, but Lozano said it’s adding about 100 new people each day. Obviously, 420 love is a global phenomenon but Lozano admits that, so far, most of the profiles on his site are for people from marijuana-legal states like California, Colorado and Washington.

I won’t tell you who I found in Maine.

For more on my420mate check out this article in the LA Weekly.


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