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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Posted: November 25, 2014

The Grade | Dating app grades guys who have bad grammar

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There are SO many dating sites and apps out there to choose from. In a perfect world, at least one of them would help women find their Mr. Right or, at a minimum, a good date. Unfortunately, for anyone out there who has been matched up with “that guy” you know that there is still a lot of room for improvement. Finally, there is an app out there that will give you a hand in weeding through all the losers.

Enter, The Grade. According to creators, this is the first app of its kind and the concept is based on “substantial market research” showing that women who used dating apps were “unhappy with the [number] of low-quality daters and the frequency of inappropriate, hostile and sexually suggestive messages.” As its name suggests, The Grade algorithmically assigns a letter grades to users based on their popularity (how often their profiles are liked), the quality of their messages (considering at grammar and tastefulness) and how responsive they are. Those who get an F grade are expelled, and any user who falls below a C grade receives tips on how to stop being such a terrible online dater. Sounds like a win-win situation to me. No?

This is like Grammar Girl’s dream come true! No more wasting time with guys who don’t know when to appropriately use “your” and “you’re” — or — “their” and “they’re.” And, as a bonus you’ll also avoid the dirtbags who crudely offer to take you to bed during your first chat. I also love that the app provides tips to those receiving a C grade or lower. At least it gives the social awkward, and grammatically challenged, among us a chance to improve. Very compassionate.

So, the next time you’re feeling down after another date with “that guy,” why not take a chance and download The Grade? It might just be the answer to all of your dating dilemmas. And, I’d love it if you checked it out and let me know what your experience was like. You can find The Grade at the iTunes Store here.


For more on The Grade check out these articles on and


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