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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at info@forefrontfashion.com Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: September 29, 2014

What I Wear To…Anchor the News

Ever watch the news and wonder what someone is like off-camera? Erin Ovalle, news anchor for WMTW, is just as delightful and well-dressed in real life as she is behind the desk.

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What is your process for deciding what to wear to work in the morning?

To be honest it depends on what time I get to bed! My alarm goes off at 2:25 a.m so if I have an event or something going on in the evening I usually go to bed without picking out my outfit. If that happens, I go to a staple piece that is usually one of my solid color dresses. That’s always timeless and quick and easy to accessorize. If I have time the night before I like to put together something fun. I enjoy trying new things that are both trendy but professional. My co-anchor Meghan is a fun person to bounce ideas off of as she loves to shop and really keeps up with new trends and patterns. I also have to consider my microphone and ear piece. I usually always have to wear a belt to hook the equipment to. Unfortunately this limits what type of dress I can wear. Not everything looks good with a belt. Material that is to light and flouncy usually doesn’t hold. The microphone will bring down the top and ruin the look. I love wearing turtle necks in the winter and the silly microphone makes it challenging.

Are there any rules about what not to wear on television?

Not really. If you asked me when I started out in the business ten years ago I would say yes. Many news directors would expect women to wear suits. Things are becoming much more casual and fun now. I think that there’s always a place for a great suit but I feel that women should be able to be creative and more feminine if it’s appropriate. If I wear something sleeveless I always make sure the dress has a high neck line. Most all news directors I’ve worked for let you have the freedom of dressing how you want but they’re also not afraid to have a chat with you if they think you need to change your look.

Do you get dressed with the idea that people will be seeing what you wear? Or do you dress more for yourself?

I would say I dress for myself but I always appreciate when I have women Facebook message me or see me out and compliment my style. For more traditional outfits I shop at Banana Republic, J Crew and Ann Taylor. I have become good friends with the ladies working in the store. They definitely help me put outfits together. I tend to be pretty traditional and they help me spice up say a plain navy blue dress. If I’m looking for something more fun and hip I will go downtown and shop at Zane. The owner Sara is super creative and helpful. They educate me on what’s new and trendy.

Erin Ovalle

Have you ever worn anything on air that you later thought, maaaaaybe should not have worn that.

Oh gosh most definitely. Some things you love just don’t translate well on the air. Those items have been put in a different closet!

Do people recognize you when you’re in jeans?

Yes. Because I go to work at 3 a.m. I usually have wet hair and wear yoga pants and a cozy shirt to the studio. I get dressed and ready at work before the show. After the show … those cozy pants and shirt are back on. Sometimes I’ll go out for breakfast wearing that and people will often stop to say hello. I even get recognized when I’m not wearing makeup. That always makes me laugh because we have to wear quite a bit when we are on the air. I feel like a different person sometimes. It is however nice to know that I don’t need a full face of makeup and a dress to be recognized.

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