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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at Follow her: @ForeFrontFash

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Posted: November 4, 2014

The importance of balming your boots

Written by: Laura Serino

New England Outerwear Company knows that harsh winter conditions can beat up your beloved winter wear. Enter Boot Balm. Made right here in Maine from wild beeswax and real bear fat, balming your boots in this will keep them in shape from now until March.


Here’s how it works:

Pre-heat your boots with a hair dryer or place them near a wood stove (or source of heat). You may also soften the Boot Balm with a hairy dryer. Work the balm into the leather with fingers, brush or clean cloth (especially into seams where soles and uppers join). Go over your boots with a hair dryer, wipe off excess and allow to dry. Buff to your desired finish. Boot Balm may darken lighter leather. We do not advise using this on suedes or split leathers.

Boot Balm, $25, available at

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