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About The Author


Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Posted: October 24, 2014

The 5 top apps for Mainers | By Jennifer MacDonald

Today we have a guest post from one of my favorite Maine social media mavens, Jennifer MacDonald. Jennifer is the director of digital media at TideSmart Global and was one of the organizers of Social Media Day Maine 2014. You also may remember that I interviewed Jennifer last June. You can check out her interview here.

I figured you had to be getting sick of me. Plus, I haven’t had a guest post in a while. Most important, I’m lazy. So, I asked Jennifer to research the five top apps for Mainers and she’s done a fantastic job. In addition to turning me on to a couple of great apps, she’s helping me turn my laziness into an art-form.

The following five apps are perfect for those Mainers who like to explore, love good food and appreciate the great outdoors. Make sure to scroll to the bottom so you don’t miss the bonus round.


Photo Credit: Rhon Bell

Photo Credit: Rhon Bell

If you live in Maine you have to sign up for Instagram, how could you not want to see photos like this on a daily basis?
Photo credit: @backwoodsplaid

Here are the top 4 Mainers to follow on Instagram to get a sneak peak at “the way life should be”

Google Maps

Now that Instagram has revealed to you all those amazing views, destinations, and venues — you need to know how to get to them. Google Maps is your best friend; it will help you get to the Common Ground Fair or to the top of Cadillac Mountain. Not only will it provide you with the quickest way possible but it will also provide you with an alternative route since that road flooded from the 10” of rain we received last night.

Google maps


Since you’re going to be exploring the state of Maine you’ll need some gear — a raincoat, hiking boots, life jacket, sunglasses, climbing harness, etc. steep&cheap has great, brand name gear for cheap! Download their app so you can browse the latest deal while you’re walking to your meeting or multi-tasking at your desk. This way you’ll never miss a deal, and you can afford to buy that down coat you saw on the Discovery Channel last night.


Yahoo! Weather

Everyone knows that you can’t predict the weather in Maine. The Yahoo! weather app not only shows you the forecast for a designated area but it also shares gorgeous “Instagram-like” photos of that destination based on the time of day. It’s sort of like looking through the lens of real-time video camera that is on the top of city hall. If you scroll down in the app you can learn the chance of precipitation for the day broken down by percentage, the current visibility in the area, and the barometer reading, as well as wind speed and direction.

Yahoo weather

Now that you’re traveling, exploring, and researching, you’ve definitely worked up an appetite. Lucky for you there are some great restaurants in Maine, whether you’re in Carrabasset Valley and want to stop in for lunch at The Bag, or you’re leaf peeping in Greenville and know that Kelly’s Landing will let you dine on Moosehead Lake. Yelp will not only help you find the best place to stop and eat along the way, but it will also point you to the best-kept secret on the menu.

Yelp maine


Instagram Hyperlapse

Now it’s time to brag about your recent explorations. You must know that video is the #1 most consumed piece of media, so why not share your travels through a cool video? Heck, why not speed up the video to look like you’re superman running up a mountain? Instagram Hyperlapse can help you with that.

HINT: If you want to know more about Instagram Hyperlapse, check out this post I recently wrote. In case you couldn’t figure it out, this is Rob doing a bit of (lazy) self-promotion.


Postcard on the Run

Now that you’re an active Instagram user, and you shoot photos when you’re on one of your adventures to share with your followers, it’s time to take it to the next level. You see, your grandma probably doesn’t use Instagram, nor does she own a smartphone. Problem solved. With Postcard on the Run you can send her those gorgeous photos as a postcard and include a little note that you know will make her smile. Postage is included in the price; they design, print and mail it for you, all for just $2.49.

Postcards on the run


Do you use any apps like the ones mentioned above? Do you think there are better apps out there for Mainers? I’d love to know!

You can find Jennifer on Twitter at: @jennimacdonald

You can find Jennifer on Tumblr at:

You can find Jennifer on at:
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