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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at info@forefrontfashion.com Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: August 4, 2013

Win a trip to NY Fashion Week and a $1,000 shopping spree

I piqued your interest, didn’t I? I’m reppin’ the 207 in H&M’s “50 States of Style” and I want you to partake. If you do, you might just get to go to New York Fashion Week. And I don’t even get to go so I’ll need you to take notes!

H&M has launched their online shop and they kindly sent me this lovely skirt (merci bien, H&M!) which is available here. I’m also wearing an old H&M top that I bought a bazillion years ago and loafers from Moody Lords. I SHOULD be wearing this sweatshirt though.

So here’s the dealio. We need to represent MAINE in this whole national fashion contest. Before you can be a finalist to win a $1,000 gift card and a trip to New York Fashion Week – you must become a finalist!

Here’s what you need to do:

– Upload a photo of yourself in some H&M garb on Instagram using the hashtag #HMShopOnlineME for a chance to win a $250 H&M gift card as a finalist or the grand prize of a trip to NYC and shopping spree of $1,000 to H&M! GAH!!!

– Visit the microsite and browse the gallery of entries, “like” your favorite looks. I know I’ll be voting for you all! A ton! Official rules are right here.

That’s it! Every entry will end up on the site and voting will begin immediately. After a three-week submission period the semi-finalists will be determined, it will be the five most “liked” photos from each state. At that point an expert panel of style blogger judges, each representing one of the five US regions, Northeast, Southeast, Midwest, Southwest and West, will select a winner from their region. So who’s it gonna be from the Northeast?! Well, Maine of course.

a skirts “twirliness” is important

H&M will then determine one grand prize winner. And I certainly hope it’s someone from Maine. Pressure is on people! Pressure is on!


Oh and in case any of you questioned my true “cat lady” status, here is a photo of me with a strange cat that followed me around while taking photos. I have a gift.

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