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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at info@forefrontfashion.com Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: February 12, 2014

A visit to Haberdashery

Just ten days after Haberdashery first opened their doors on Munjoy Hill, a fire broke out in the building and most of their inventory was destroyed. Deflated, but certainly not down and out, owners Heather and Jenni decided not to give up on their plan to open up a curated, vintage and consignment shop in Portland. Instead, it was just a little hiccup along the way.


They found a new space on the other end of Congress Street and frantically built garment racks, a dressing room, shelving units and put out as much inventory as we could fit in time to be open for September 1st friday artwalk. It took them 5 days from start to finish and the rest is history.


Sometimes the fates align. Not even a storefront fire could stop these two from putting together a store that feels like a good friends closet. On every rack are beloved brands (think lots of L.L.Bean Signature, H&M etc.) as well as a bevy of vintage blouses, dresses, sweaters – all at prices that begin around $7.


While I was there, a young girl walked in and asked to be directed to the bargain bins. For $3-$5, you can rummage through baskets and fill up a plastic bag with marked down items. Haberdashery has the curated racks with the excitement of the hunt built right in – something all vintage aficionados are sure to appreciate.


Pants are hung so that tags and back pockets are easily identifiable – quite helpful when one is on the hunt for that perfect pair of vintage Levi’s.


“We started out going treasure hunting and hitting up lots of estate sales, with no real plan in mind,” says Heather. “But now much of our inventory comes right from our customers.”


Haberdashery also boasts an assortment of handmade items from local artists, including Pulp Jewelry and artful hangings from Sweet Ass Signs. They also have one of the nicest reviews I’ve ever read on Yelp – and if that’s not saying a lot, I don’t know what will. Consider me a new regular.

Haberdashery is located at 613 Congress Street. Like them on Facebook!

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