Brian Emerson’s book of 10 Moxie cocktails is held together with two staples and a Moxie optimism that can’t be dissuaded by naysayers.
“Here in Maine, everyone has an opinion about Moxie,” said Brian Emerson. “No body ‘kind of’ likes it.”
Emerson? He likes it. Unabashedly. He especially enjoys mixing Moxie with booze, experimenting for years with friends and family to develop loose recipes that made some tasters cringe and others ask for a second round.
“My favorite drink growing up was Moxie,” he said. In his 20s, he started putting beer in it. And tequila and rum and coffee brandy and ice cream. Some mixtures worked, some didn’t (like a blend of Moxie and Sambuca. “Definitely got the most sour faces,” he said. “I actually liked it”).
Emerson recently published “How to Mix Your Moxie,” a book of 10 Moxie cocktails that’s held together with two staples and a Moxie optimism that can’t be dissuaded by naysayers.
Buy it as a novelty if you’d like, but Emerson stands by the recipes. Some of them are real crowd-pleasers, he said. “I would drink every single one of them.”
And because Emerson knows that good Moxie cocktails should be shared with the world (hence the book), he was kind enough to give me permission to divulge a few of his recipes. Note: I’m an incredibly sloppy cocktail maker (as noted in the included photos). Please don’t let that deter you from trying these cocktails yourself. Also, if you want more recipes, buy the book (details below).
So, for you Moxie fans – or for the Moxie curious – three Moxie cocktails for your drinking pleasure:
Can of beer (your choice)
Can of Moxie
50% and 50% is standard, but feel free to tweak it to your liking
3/4 can of Moxie
1 oz. lime juice
2 oz. tequila
Combine tequila and lime juice in an 8-ounce glass. Top with Moxie.
2 scoops of coffee ice cream
3 oz. coffee brandy
1 oz. Kahlua
Fill blender 1/4 full of ice. Add coffee ice cream, brandy, Kahlua and blend. Pour into a tall glass. Add Moxie and stir gently
“How to Mix Your Moxie” is available in Portland at Pinecone+Chickadee (6 Free Street, Portland), Ferdinand (243 Congress St., Portland) and Material Objects (500 Congress St, Portland). You can also buy it online through Emerson’s Etsy shop: www.etsy.com/how-to-mix-your-moxie
Cost is $14, which I can only assume goes, at least in part, to fund Emerson’s Moxie habit. Rightfully.
The book also includes illustrations by Pete Sandker:
For the non-drinkers, there’s also a booze-free recipe called On the Good Ship Moxie Pop. It’s essentially a Moxie Shirley Temple. And Night at the Mox-Berry makes fun use of raspberry Pop Rocks. Of course, “How to Mix Your Moxie” might just be the beginning, said Emerson. “I definitely have enough for volume two.”