Calling All Social Media Wannabe Models: Now You Can Be The Next Face Of Marc By Marc Jacobs
Did you recently give up your dream of appearing on America’s Next Top Model because you realized you’d never be tall or crazy enough? Well, there may still be hope for you. All you need is Instagram or Twitter, great lighting, and an even better filter. A serious case of duck-face probably couldn’t hurt either.
With the advent of the selfie, it seems like most social media users are now either Twitter or Instagram models. Or, God forbid, both. Now, Marc Jacobs may be looking for you to star in an upcoming campaign. That’s right, along with the rest of America, he’s grown tired of Miley Cyrus. Instead, he wants you. That’s right, you. I swear.
The social media savvy designer announced last week that he’s looking for the new face of the Marc by Marc Jacobs Fall/Winter 2014 collection. Mr. Jacobs took to Twitter to announce his search, asking users to upload a photo of themselves on Twitter or Instagram with the hashtag #CastMeMarc. Now, that hashtag sounds a little like begging to me, but who am I to judge?
This social media stunt should come as no surprise given Mr. Jacobs’ marketing track record — from controversial brand ambassadors like the “Queen of the Twerk” herself or a gorgeous 64 year-old Jessica Lange, to the banned fragrance ads featuring Dakota Fanning. And, of course, just moments after the designer tweeted the news, both Twitter and Instagram were flooded with hopeful, pouting selfies.
So, strike while the selfie iron is hot! Put on your best pout and post your mug for the world (and, hopefully Marc) to see. Represent!
Besides, I never liked Tyra much anyway.
Click here to see New York Magazine‘s slideshow of highlights from the submissions so far, including professional head shots, stage moms, and blurry web cams.
PHOTO CREDIT: Elle