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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Social Social with Rob Gould
Posted: March 12, 2015

Social media in the news | Apple Watch, SXSW, Yik Yak abuse, and more!

Image: Apple

Image: Apple

What a week it was for news in the world of social media! Apple just won’t shut up. Jeez. Anyway, what better reason for an edition of Social Media in the News? Plus, it felt like spring yesterday and that made me feel lazy. Social Media in the News is always a good move when I’m feeling lazy. Other people get to do the writing. And, no doubt, they do an infinitely better job than I do. So, if you’re reading this you’re in luck! My only challenge was that there was so much interesting news this week it was difficult to narrow down which articles to include. I hope you’re happy with my selection.

Anyway, I’m getting boring so I’ll wrap up the intro here. Just one last thing before we get to the news. As I always mention, I love getting feedback about Social Social. If you have suggestions regarding topics, interview subjects or just what you’ve liked or disliked, please leave them here in the comments section, email me, or get me directly on Twitter at @bobbbyg. DO IT!

Now I’ll leave you with the real news from the real journalists …

Coming to Snapchat: live sports broadcasting, John McDermott, Digiday

Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports.

The popular messaging and media-consumption app is working to forge media-rights deals with sports leagues and broadcast networks, including the NCAA and Turner, so it can feature live sports in its “Our Story” feature, starting with the NCAA Final Four, according to multiple media executives familiar with the plans.

The partnership will begin with the Final Four, but there are plans to expand it to other NCAA sporting events in the future.

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Who Spewed That Abuse? Anonymous Yik Yak App Isn’t Telling, Jonathan Mahler, The New York Times

During a brief recess in an honors course at Eastern Michigan University last fall, a teaching assistant approached the class’s three female professors. “I think you need to see this,” she said, tapping the icon of a furry yak on her iPhone.

The app opened, and the assistant began scrolling through the feed. While the professors had been lecturing about post-apocalyptic culture, some of the 230 or so freshmen in the auditorium had been having a separate conversation about them on a social media site called Yik Yak. There were dozens of posts, most demeaning, many using crude, sexually explicit language and imagery.

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Google, Apple, War Over Wearables, Laurie Sullivan, Mobile Marketing Daily

Minutes before Apple CEO Tim Cook took the stage to announce a variety of new products and services like HBO Now and Apple Watch, Google touted individuality in its latest Android Wear video advertisement.

The message targets young, hip individualists dancing with Moto 360s and G Watches as part of the Android campaign “Be together. Not the same.”

Unlike Google, Apple’s advantage lies in its 453 retail stores worldwide, along with online sales. More than 120 million customers visited Apple’s retail stores in the fourth quarter of 2014. Apple Watch will become available on April 24, but the company will begin taking pre-orders April 10. While the least expensive will sell for $349, the most expensive, the Apple Watch Edition with a solid gold frame will sell for $10,000.

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The New Rules of Social-Media Etiquette (and How to Passive-Aggressively Break Them), Maureen O’Connor, New York Magazine

Social media as it’s now understood has existed for less than a decade. (Facebook only opened itself to the general public in 2006.) In that time, the rules governing appropriate and inappropriate behavior — and creepiness and kindness — and generosity and cruelty — have changed radically. Now that the world has, more or less, accepted that terms like “social-media professional” are here to stay, the etiquette has changed, too. Like women wearing pantaloons and children named after the mermaid in Splash, many things that once seemed gauche seem, now, perfectly reasonable — even necessary.

In honor of the Cut’s “Our Selfies, Ourselves” week, we’re revisiting six rules of social-media etiquette that have changed significantly over the years. And, since the true joy of etiquette is its subtle subversion, we’re also offering tips for sneakily breaking those rules, the better to undermine the frenemies whom social media has made inescapable. Remember: There’s no reason to let social media become a prison of your own making, so don’t lock yourself in too tightly.

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‘It is a necessary evil in order to maintain the beautiful community’: Dating site for beautiful people ousts 3,000 members for weight gain, Colin Gorenstein, Salon

BeautifulPeople.com, the elitist dating website that aims to connect only the genetic cream of the crop with matches, is under scrutiny today after ousting 3,000 members it deemed had “let themselves go,” according to N.Y. Daily News.

This isn’t the first time the crazed husband-and-wife duo behind the website, Genevieve and Greg Hodge, have laid down the law in such a way. During Christmas of 2010, 5,000 members who had packed on some holiday weight from Thanksgiving were sent packing their bags after uploading new photos to the website that weren’t up to snuff. The site’s founder, Robert Hintze, said in a statement that year, “Letting fatties roam the site is a direct threat to our business model.”

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Portland startup wants to change the way we watch television, Whit Richardson, Portland Press Herald

If you think about it, television can be kind of boring. You turn on the TV and watch something from beginning to end. There’s no ability to interact with the movie or gameshow you’re viewing.

In the age of Internet-connected devices, that will soon change, predicts Jason Cianchette, a serial entrepreneur in Portland who previously founded and then sold Liquid Wireless in 2008 to Publishers Clearing House for an undisclosed amount of cash.

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Can McDonald’s Successfully Pull Off a SXSW Sponsorship?, Lauren Johnson, ADWEEK

In its ongoing bid to win over millennials, McDonald’s is making its first official debut at this year’s South by Southwest Interactive. The fast food giant’s activations have all the makings of a traditional festival sponsor—a food truck, an interactive lounge and a party—but if the brand’s previous attempts are any indication, McDonald’s is in for a challenge.

To make up for slumping sales the past year, McDonald’s has tested mobile payments and introduced multiple new advertising campaigns meant to refresh its image, particularly with younger diners. Those efforts have gotten mixed reviews, so it’s unclear how this week’s festival activations will fare with SXSW, which tends to draw in a lot of millennials.

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