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About The Author


Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Social Social with Rob Gould
Posted: March 6, 2013

Sex and Love and Social Media

When I launched this blog a few weeks ago with the post, “No Experts, No Gurus,” I was shocked (not really) to find that the one three-letter word that seemed to stand out for everyone was the word “S-E-X.” With that in mind, a recent study conducted by the integrated marketing communications agency, Havas Worldwide, caught my attention.

The annual “Love & Lust” survey was conducted among 2,000 adults in the US and UK. The respondents were polled in regard to their attitudes towards accessing love and sex online, including all forms of social media. The overall findings of the study revealed that online love and sex is becoming as real as offline romancing, especially for the millennial generation.

No surprises here, at least as far as I’m concerned. Online dating seems old hat to me. It was, after all, five years ago that I met MustLuvFerrets7 and, well, I didn’t love ferrets but I don’t blame the Internet for that.

A whopping 50% of all ages polled know someone whose romantic relationship started online. Unfortunately, 25% also indicated that they know someone whose offline relationship ended because of their actions online. Even more unfortunate, a little more than two-thirds (that’s more than 66%) believe the Internet has made it easier for people to cheat on their partners.

As quoted from Havas Worldwide, “Many people across various age groups use the Internet for sex and romance, but more Millennials could imagine getting into sexual or romantic relationships through online services. Facebook is the frontrunner for 39 percent of Millennials (vs. 25% of 35-54s and 14% of over-55s), followed by dating sites such as Plenty of Fish (36 vs. 27 and 14 percent) and chat services such as Skype and MSN (36 percent vs. 22 and 12 percent). Even the short-form limitations of Twitter hold romantic promise for 23 percent of Millennials (vs. 12 percent and 7 percent).”

So, as you can see, it looks like I’m hardly the first person who found sex via social media. Of course, in my case, love was always involved first. Obviously.


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