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Rob Gould

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002). Follow Rob on Twitter at @bobbbyg His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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Posted: July 24, 2014

SingldOut | New dating site uses DNA and LinkedIn | Sexy, scary, or super-boring?

Image Credit: The Times

Image Credit: The Times

Is OkCupid leaving you cold? Is Christian Mingle sending you atheists? Are the eHarmony TV spots driving you nuts? Well, you may be in luck. Just when you thought online dating couldn’t get anymore ridiculous (and dull), along comes SingldOut.com.

The new online dating site uses DNA to link people. All you need to do is sign-up using LinkedIn for access to an exclusive community of like-minded (and incredibly boring) singles. SingldOut claims to be “the first in the online dating industry to bridge the gap between the digital and biological world of love. As a single professional, you will be matched using the latest in genetic and psychological scientific research to help you find the ideal partner with whom you have the best chances for long-term chemistry, stable relationship, and compatible sex drive.” Nothing like taking all the fun out of dating. I already feel like a lab rat.

After signing up using LinkedIn, SingldOut will mail you a DNA testing kit. Once you receive the kit all users need to do is spit into the tube, pack it up and send it back using the prepaid envelope

And, we all know there’s nothing sexier than spitting in a tube. It’s like the ultimate mating call. Ew.

The tube is then sent to a lab, where it is tested for the presence of two genetic markers. The first marker tested for is the serotonin uptake controller, which is involved in how people handle positive and negative emotions. The second marker tested for relates to the genes influencing the person’s immune system. Within just one week, the test results appear on the user’s profile, where they can be compared with the results of other users. I don’t know about you but I’m really turned on. Or, not.

According to research by Instant Chemistry, the maker of the testing kits used by SingldOut, there is a strong correlation between people in long-term relationships having different versions of the serotonin genes and different immune systems. OK, well that’s certainly creepy.

Photo Credit: SingldOut.com

Photo Credit: SingldOut.com

Membership prices for SingldOut are $199 for three months, $249 for six months or $299 for 12 months. Members also take a psychological assessment. However, on the SingldOut Twitter account, promotional codes for $53 per month membership (three months being the minimum, making the actual price $159) are being tweeted daily.

“With online dating, you have socioeconomic factors people try to match on — religion, how much you make,” Ron Gonzalez, co-founder of Instant Chemistry, told USA Today. “This is another layer on top of that so you can better find matches.” Just stop it Ron. Please stop.

But the science of using genes to predict long-term compatibility is only in its infancy, said Mike Dougherty, director of education for the American Society of Human Genetics.

“If this is a marathon, we’re still inside the first mile,” he said.

When it comes to determining the success of relationships, there are so many other genes and environmental factors that come into play, Dougherty said. For example, the research on couples and immune systems does not tell us how big of a factor this actually plays in mate selection.

The dating site is “looking at a very small number of genes, and you simply cannot extrapolate a prediction from those genes to long-term compatibility,” he said.

Gonzalez said he doesn’t want these DNA tests to be seen as “deterministic.”

“If I could predict with 100% certainty who you will fall in love with, this would be amazing,” he said. “No technology can do that. We’re very cognizant and realistic. We know a lot of variables happen when you fall in love.” Thank God for that.

This has to be the dullest and most creepy dating service ever. SO UNSEXY. Please keep your genes and your immune system to yourself. I already feel violated. Yuck.

For more on how to make your online dating experience as scientific and as boring as possible, check out these articles in The TimesUSA TODAY, and the Daily Mail.

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