Last year Gidi Fisher, founder of PoachIt, found himself searching for one of those way too expensive bags for his wife’s birthday — agonizing about how to get the best deal. “Once I spotted the bag I knew she’d love, I wasted a silly amount of time checking (and praying!) to see if it went on sale. What I found was fascinating. The bag not only went on sale, but the price constantly fluctuated, ” he says. “When I was finally ready to pull the trigger (birthdays wait for no one), I spent hours Googling and testing different coupon codes to try to knock down the price. Surprise, surprise none of them worked.”
Fisher took his frustration out on the coupon world and decided it was his job to stop the madness. Here’s how it works. PoachIt helps shoppers save immediately with coupon codes that actually work and later with email alerts once items go on sale. When a shopper is in the moment browsing their fave shopping destination they can click their button (just like Pinterest) and find out if there are any coupon codes available. “The beauty here is that our coupons actually work, eliminating the need to search. We like to think of ourselves as the only coupon you’ll ever need,” he says. BRILLIANT.