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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: February 1, 2013

You heard it here first–PoachIt is the next big thing in online shopping

Last year Gidi Fisher, founder of PoachIt,  found himself searching for one of those way too expensive bags for his wife’s birthday — agonizing about how to get the best deal. “Once I spotted the bag I knew she’d love, I wasted a silly amount of time checking (and praying!) to see if it went on sale. What I found was fascinating. The bag not only went on sale, but the price constantly fluctuated, ” he says. “When I was finally ready to pull the trigger (birthdays wait for no one), I spent hours Googling and testing different coupon codes to try to knock down the price. Surprise, surprise none of them worked.”

Fisher took his frustration out on the coupon world and decided it was his job to stop the madness. Here’s how it works. PoachIt helps shoppers save immediately with coupon codes that actually work and later with email alerts once items go on sale. When a shopper is in the moment browsing their fave shopping destination they can click their button (just like Pinterest) and find out if there are any coupon codes available. “The beauty here is that our coupons actually work, eliminating the need to search. We like to think of ourselves as the only coupon you’ll ever need,” he says.  BRILLIANT.

Fisher suggests clicking the PoachIt button every time you see something you like. The more you poach, the more potential savings you’ll have.If you have any feedback or just want to say hello, feel free to shoot him an email at gidi [at] poachit [dot] com. And EXCLUSIVE for Maine Today readers, click this link to have immediate access to PoachIt and skip through the private invitation line. EEEP! See? I just squealed with excitement.
Thanks for the talk Gidi! Now I must get back to browsing…
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