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Laura Serino

After visiting Maine only a handful of times, Laura Serino packed up her studio apartment in New York City and headed north for "the way life should be." After a summer on North Haven island, she and her boyfriend, a Maine native, settled in Portland, Maine. Serino is a former magazine editor who has been published in national and regional publications. When she isn't blogging, she spends her time antiquing, scouring thrift shops, exploring new places in Maine and cozying up to her cat Jasper. She recently completed her first book, "Twentysomething Girl, 1001 Quick Tips and Tricks to Make Your Life Easier." Reach her at Follow her: @ForeFrontFash

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Fore Front Fashion with Laura Serino
Posted: January 23, 2013

Are you shopping on Instagram yet?

I’m an avid instagrammer. (Feel free to follow me if you want to see lots of photos of my cat.) And lately I’ve noticed a slew of vintage and independent sellers not only using it to promote their wares, but to sell them too.

Here’s how it works. You can use the search functionality to look up some of the more popular search terms: #igshop, #igshopping, #shopvintage, #onlineshop

Since there’s no way to buy directly off instagram, you’ll often need to leave a comment on the photo or get in touch with the seller via an email address that should be provided with the image. Once you find a shop that seems to speak to you, just follow them so you can see what comes up for sale in your photo stream.

After that, it’s as easy as buying off any other venue and most sellers are sending invoices via paypal. This is still pretty new for the medium, so there are some downsides. You can’t get customer reviews and feedback as you would on ebay or etsy. Plus, photos are limited, so you won’t be able to access additional views or zoom in for details.

What do you think? Would you buy something off instagram?

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