Saturday April 19th 2014

Fore Front Fashion

Are you shopping on Instagram yet?

By: Laura Serino


I’m an avid instagrammer. (Feel free to follow me if you want to see lots of photos of my cat.) And lately I’ve noticed a slew of vintage and independent sellers not only using it to promote their wares, but to sell them too.

Here’s how it works. You can use the search functionality to look up some of the more popular search terms: #igshop, #igshopping, #shopvintage, #onlineshop

Since there’s no way to buy directly off instagram, you’ll often need to leave a comment on the photo or get in touch with the seller via an email address that should be provided with the image. Once you find a shop that seems to speak to you, just follow them so you can see what comes up for sale in your photo stream.

After that, it’s as easy as buying off any other venue and most sellers are sending invoices via paypal. This is still pretty new for the medium, so there are some downsides. You can’t get customer reviews and feedback as you would on ebay or etsy. Plus, photos are limited, so you won’t be able to access additional views or zoom in for details.

What do you think? Would you buy something off instagram?

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